ARCS

January 8, 2009 · Posted in ISD, e-Learning

I recently read a question on a discussion board regarding how to motivate e-learners. Being a fervent subscriber to the ARCS model, I could not resist promoting it. For those of you who are not already familiar with Keller’s motivational theory, here are Keller’s 4 categories of motivational design.

Attention

Perceptual Arousal

Inquiry Arousal

Variability

Relevance

Familiarity

Goal Orientation

Motive Matching

Confidence

Expectancy for Success

Challenge Setting

Attribution Molding

Satisfaction

Natural Consequences

Positive Consequences

Equity

(ARCS - Motivational Theory, http://ide.ed.psu.edu/idde/ARCS.htm, accessed:1/8/2008)

A few things I like about this model:

It works well with Gagne’s nine events of instruction. You do not need to choose one over the other, but instead can incorporate the model within the nine events.
For me, it encourages incorporating interactive elements into courses.
It is flexible. And each category can be applied numerous times throughout instruction. However, do not over do it. For example, too many repetitive “attention” events can turn out to be annoying. Remember the MS Word Paper Clip guy?

Here are few links to learn more about ARCS:

http://www.arcsmodel.com/home.htm

http://www.learning-theories.com/kellers-arcs-model-of-motivational-design.html

http://www.nwlink.com/~Donclark/hrd/learning/development.html#Keller

Tags: e-Learning, ISD